1883 - G.A. Krause founded
the company that would become Wolverine World
Wide. He is believed to have said, "There
is some opportunity here."
1901 - First, G.A.
organized the Rogue River Electric Light and
Power Company and brought electricity to
Rockford, Michigan from 5:30 a.m to 11:30 p.m
1903 - Then G.A. and his
sons built a shoe factory in Rockford,
Michigan. It made 300 pairs of shoes each day.
1908 - Next, G.A. and his
sons built the Wolverine tannery and began
supplying their shoe factory with tough,
1914 - The Wolverine brand
name was selected for shoes made of Wolverine
horsehide leather. They were called "1000
1919 - Wolverine began
national advertising: Wolverine work shoes
were sold by one of the earliest national
sales forces, and became very popular.
1921 - Flush with success,
the Hirth-Krause Company changed its name to
Wolverine Shoe and Tanning Corporation and
began to grow ever more quickly.
1928 - Wolverine began
selling shares of the company to its own
employees - a part of one of the nation's
first porfit sharing plans.
1931 - The Great
Depression came, and although sales were down
factory lines were kept running and shoes were
warehoused for better times.
1941 - During World War II
the Wolverine Shoe & Tanning Company went
to work for the U.S. Navy, developing pigskin
1946 - By the end of the
war, Wolverine engineers had created a new
leather: pigskin suede, and built a factory to
1952 - With horses
disappearing from the American landscape
Wolverine searched for new ways to use pigskin
suede. G.A. Krause's son, Victor led the race.
1965 - Wolverine stock
went up on the "Big Board" and was
traded on the New York Stock Exchange for the
1964 - The company chose a
more fitting name, and Wolverine Shoe &
Tanning Company became Wolverine World Wide,
1976 - Wolverine World
Wide began laying the foundations of its brand
family and leading technologies.
1986 - Wolverine funded
the Biomechanical Engineering Laboratory at
Michigan State University, and formed the
International Design Center in Montecatini,
1989 - Wolverine World
Wide's international plans were succeeding;
international sales surpassed domestic sales
for the first time.
1992 - Then Wolverine
introduced DuraShocks, the first true comfort
system for workboots. Wolverine DuraShocks
created a revolution.
1997 - Wolverine acquired
the global license for Coleman footwear.
1998 - Wolverine begin
making and selling Harley-Davidson boots and
shoes. With a rich past, and a family of
global brands, Wolverine World Wide leads the
world in casual, work and outdoor footwear for
men, women and children.